MysteriousGreece.com, the insider’s travel guide for Greece, is a premium destination site offering an infinite guide for the sophisticated travellers. Their main aim is to showcase everything related to the authenticism of Greece, and their readers rely on them to experience Greece from an insider’s point of view.
With Google AdWords we manage to attract visitors that match the site’s target audience, driving more visits, achieve lower bounce rate, highest sessions durations and a high rate of repeated visits.
Comparing the first four months of 2017 with the same period last year, all critical KPI’s show great improvement:
%
Sessions
%
Users
%
Pageviews
%
Avg. Session Duration
%
Bounce Rate
We managed to make Mysterious Greece, the main reference source for travellers that visit or plan to visit Greece.
We believe that the digital revolution has inspired everyone for travelling. Imagine just that. An online source open 24/7 in five continents. Google advertising has helped us in approaching a new market in the tourism industry, the travellers versus the tourists. Those who want to explore the genuine spirit of Greece. Through our excellent collaboration with Banasis Google Premier Partner, we have managed to target better our audience, and discover their behavior and interests. It is worth mentioning that the Remarketing campaigns were among the best that we have utilized so far, since one of our main aims was to build and sustain our brand name. Most of all, Google advertising has supported us to spread the word around the world regarding the genuine face of Greece.
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